About Us

Goth Persona is dedicated to building community, keeping the flame of goth culture alive, and creating designs that belong in every dark fashion lover’s closet. Our designs are carefully curated to fit a variety of gothic aesthetics, and some collections are even based on original freehand drawings for an authentic DIY feel. We love sharing our latest looks with fellow creatures of the night.

We are a small team of designers with deep roots in the goth scene. We’re historians of gothic style and culture, and our longstanding love of the dark side fuels everything we do. Our lines of apparel are totally unique and created to help you express your individuality–because we make the clothes we’ve always wanted to wear.

In addition to our store, we also run a blog filled with style tips, glimpses into goth culture, fashion history, and guides for baby bats who are just getting into the subculture.

When you buy from us, you’re supporting a small business run by goths, for goths. 

Come inside. Embrace the darkness.